Privacy Policy

Table of Contents

Introduction and Scope
Definitions
Notice at Collection
Information We Collect
Sources of Personal Information
How We Use Personal Information
Third-Party Service Providers and Technologies
Cookies and Similar Technologies
California Privacy Rights
Data Retention
Security of Personal Information
International Users
Children’s Privacy
Changes to This Privacy Policy
Contact Us

1. Introduction and Scope

Effective Date: July 27, 2026
Last Updated: July 27, 2026

Ponderosa Homes (“Ponderosa Homes,” “we,” “us,” or “our“) respects the privacy of individuals who visit our Website, request information regarding our homes and communities, register to receive community updates, submit Customer Care or warranty requests, or otherwise communicate with us online. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard Personal Information obtained through our Website and related online interactions.

This Privacy Policy applies to the Website operated by Ponderosa Homes at www.ponderosahomes.com and to Personal Information collected through or in connection with the Website. It is intended to provide the disclosures required under applicable privacy laws, including the California Consumer Privacy Act (“CCPA“), as amended by the California Privacy Rights Act (“CPRA“). This Privacy Policy should be read together with our Cookie Policy and any other notices made available through the Website. References to California-specific rights are addressed in Section 9 – California Privacy Rights.

Purpose of This Privacy Policy

The purpose of this Privacy Policy is to describe:

The categories of Personal Information we collect;
The sources from which we collect Personal Information;
The purposes for which Personal Information is collected, used, disclosed, and retained;
The circumstances under which Personal Information may be shared with Service Providers or other third parties;
The privacy choices available to Website visitors; and
The rights available to California residents under applicable law.

This Privacy Policy applies solely to information collected through the Website and does not modify or replace any contractual obligations arising from the purchase or ownership of a Ponderosa Homes residence.

Scope and Applicability

This Privacy Policy applies to individuals who interact with the Website, including those who:

Browse or otherwise use the Website;
Request information regarding homes, communities, floor plans, pricing, or availability;
Register to receive community announcements or marketing communications;
Submit inquiries through a Contact Us or similar Website form;
Submit Customer Care or warranty requests;
Communicate with Ponderosa Homes through the Website; or
Interact with Website features, embedded content, or technologies described in this Privacy Policy.

Except where expressly stated, this Privacy Policy does not apply to information collected through offline communications, employment applications, vendor relationships, construction activities, escrow or financing transactions, homeowner association operations, or other business activities unrelated to the Website.

Website Overview

The Website is built on the WordPress platform and utilizes third-party technologies that support Website functionality, analytics, consent management, security, lead collection, virtual tours, embedded media, and related online services. These technologies currently include Cookiebot by Usercentrics, Google Analytics, Google reCAPTCHA, Klaviyo, Matterport, YouTube, and Website services provided or supported by Gunn Jerkens. As our Website and business operations evolve, these technologies and Service Providers may change. Current cookies and similar technologies operating on the Website are identified in the live Cookie Declaration referenced in our Cookie Policy.

Additional information regarding these technologies is provided in Section 7 – Third-Party Service Providers and Technologies and Section 8 – Cookies and Similar Technologies.

Current Website Functionality

As of the Effective Date of this Privacy Policy, the Website allows visitors to request information about Ponderosa Homes communities, register to receive updates, communicate with our sales team, and submit Customer Care or warranty requests.

The Website does not currently permit users to:

Create online customer accounts;
Maintain password-protected user profiles;
Upload documents;
Execute purchase agreements or other contracts electronically;
Make online payments or deposits; or
Access a homeowner portal.

Marketing communications generated from Website registrations are generally distributed manually by Ponderosa Homes personnel. Customer Care and warranty requests submitted through the Website are routed to a shared Customer Care email inbox for processing. Sales personnel may maintain Website-generated lead information within internal records, including Excel-based interest lists, to respond to inquiries and communicate regarding available communities, homes, and related sales opportunities.

Information Outside the Scope of This Privacy Policy

Unless expressly incorporated by reference, this Privacy Policy does not govern information collected or maintained in connection with:

Residential purchase agreements;
Escrow or financing transactions;
Construction or warranty administration occurring outside the Website;
Employment or recruiting activities;
Vendor, subcontractor, or consultant relationships;
Homeowner association operations; or
Other offline business activities.

Separate agreements, notices, or legal obligations may govern those relationships.

Third-Party Websites and Embedded Content

The Website may include links to, or embedded content provided by, independent third parties, including virtual tours, videos, mapping services, and other online resources. When you choose to interact with those services, the applicable third party may collect information directly from your browser or device and process that information in accordance with its own privacy practices.

Ponderosa Homes does not control and is not responsible for the privacy, security, or content of third-party websites or services. Users are encouraged to review the privacy policies of any third-party service they choose to access through the Website.

Changes to Website Functionality

Ponderosa Homes may modify the features, functionality, technologies, or Service Providers supporting the Website as our business needs evolve. If those changes materially affect our collection, use, or disclosure of Personal Information, we will update this Privacy Policy and provide any additional notice required by applicable law before implementing the revised practices.

Acceptance of This Privacy Policy

By accessing or using the Website, you acknowledge that this Privacy Policy has been made available to you. Where required by applicable law, your consent for non-essential cookies and similar technologies will be requested separately through our cookie consent mechanism. Your privacy choices will be honored in accordance with applicable law and your selected preferences. Additional information regarding cookies and consent is provided in Section 8 – Cookies and Similar Technologies.

2. Definitions

For purposes of this Privacy Policy, the following terms have the meanings set forth below. Unless otherwise indicated, defined terms apply throughout this Privacy Policy and should be interpreted consistently. Terms not defined herein shall have their ordinary meaning or the meaning assigned under applicable law.

Personal Information

“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. Personal Information includes information collected through the Website as well as information voluntarily provided by individuals when communicating with Ponderosa Homes through Website features.

Personal Information does not include information that has been lawfully deidentified, aggregated, or publicly available as defined by applicable law.

Sensitive Personal Information

“Sensitive Personal Information” has the meaning assigned under the California Consumer Privacy Act, as amended by the California Privacy Rights Act. Depending on the circumstances, this may include specific categories of information that receive additional legal protections under applicable law.

Ponderosa Homes limits the collection and use of Sensitive Personal Information to the extent reasonably necessary to operate the Website, respond to inquiries, provide Customer Care services, comply with legal obligations, or otherwise conduct legitimate business activities. Additional information regarding California residents’ rights relating to Sensitive Personal Information is provided in Section 9 – California Privacy Rights.

Cookies

“Cookies” are small text files or similar technologies that are placed on a user’s browser or device when visiting a Website. Cookies may be used to remember user preferences, maintain Website functionality, improve security, measure Website performance, analyze traffic, and support other operational purposes.

Cookies may be placed by Ponderosa Homes or by authorized third parties providing services on our behalf. Additional information regarding the types of Cookies used on the Website, cookie preferences, and consent choices is provided in Section 8 – Cookies and Similar Technologies and the Cookie Policy.

Service Providers

“Service Providers” are third-party companies, vendors, consultants, contractors, or other entities that perform services on behalf of Ponderosa Homes or otherwise process Personal Information for business purposes pursuant to contractual obligations. Service Providers may assist with activities including Website hosting, analytics, customer relationship management, security, communications, maintenance, and other operational functions.

A description of the Service Providers currently supporting the Website and the services they provide is available in Section 7 – Third-Party Service Providers and Technologies.

California Resident

A “California Resident” means a natural person who is a resident of the State of California, as defined by applicable California law. California Residents may have additional rights regarding the collection, use, disclosure, correction, deletion, and portability of their Personal Information, as well as other rights established under the CCPA, CPRA, and related regulations.

Information regarding these rights and the procedures for exercising them is provided in Section 9 – California Privacy Rights.

3. Notice at Collection

Ponderosa Homes collects Personal Information only as reasonably necessary to operate the Website, respond to inquiries, provide requested services, administer Customer Care and warranty requests, communicate with prospective and existing customers, comply with applicable legal obligations, and support legitimate business operations.

This section is intended to satisfy the notice requirements of the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), by informing individuals, at or before the time of collection, of the categories of Personal Information that may be collected, the purposes for which the information is used, the categories of recipients to whom it may be disclosed, and the general principles governing its retention.

The specific Personal Information collected depends upon how an individual interacts with the Website. Additional information regarding the specific information collected, the sources from which it is obtained, and how it is used is provided in Section 4 – Information We Collect, Section 5 – Sources of Personal Information, and Section 6 – How We Use Personal Information.

Categories of Personal Information Collected

Depending upon the nature of your interaction with the Website, Ponderosa Homes may collect the following categories of Personal Information:

Identifiers, such as name, mailing address, email address, telephone number, Internet Protocol (IP) address, or similar identifiers.
Customer Records Information, including contact information, community interests, homeowner or property information, Customer Care or warranty information, and similar records voluntarily provided through the Website.
Commercial Information, including information regarding communities, homes, floor plans, pricing inquiries, appointments, registration history, communication preferences, and related interactions.
Internet or Other Electronic Network Activity Information, including browsing activity, Website usage, browser information, device information, referral information, pages viewed, session information, and similar technical information.
Approximate Geolocation Information, to the extent derived from Internet Protocol (IP) address or other technical information generated during Website use.
Audio, Electronic, or Visual Information, including communications voluntarily submitted through Website forms or correspondence and records relating to Customer Care or warranty requests.
Professional or Employment-Related Information, if voluntarily provided in connection with an inquiry or other communication.
Inferences, drawn from information collected through Website interactions to better understand visitor interests and communication preferences.
Sensitive Personal Information, only where voluntarily provided or otherwise collected for a purpose permitted by applicable law.

Not every visitor will provide or generate every category of Personal Information described above.

Business and Commercial Purposes

Ponderosa Homes collects and uses Personal Information for the legitimate business and commercial purposes described in Section 6 – How We Use Personal Information, including to:

Respond to requests for information regarding homes and communities;
Provide requested communications and Customer Care services;
Administer warranty-related requests;
Operate, maintain, secure, and improve the Website;
Communicate with prospective and existing customers;
Protect against fraud, unauthorized activity, and security incidents;
Comply with applicable legal obligations; and
Support legitimate internal business operations.

Categories of Recipients

Depending upon the purpose for which Personal Information is collected, Ponderosa Homes may disclose Personal Information to the categories of recipients described in Section 7 – Third-Party Service Providers and Technologies, including:

Service Providers supporting Website operations and business functions;
Technology, analytics, and communication providers;
Professional advisors;
Governmental or regulatory authorities where required by law; and
Parties involved in an actual or proposed corporate transaction, where permitted by applicable law.

Ponderosa Homes does not sell Personal Information for monetary consideration.

Retention Principles

Ponderosa Homes retains Personal Information only for as long as reasonably necessary to fulfill the purposes for which it was collected, comply with applicable legal obligations, resolve disputes, protect legal rights, and support legitimate business operations.

Additional information regarding our retention practices is provided in Section 10 – Data Retention.

California Notice at Collection

At or before the time Personal Information is collected, California residents are entitled to notice regarding the categories of Personal Information collected, the purposes for which the information is collected and used, whether the information is sold or shared, and the length of time the information is retained or the criteria used to determine retention periods.

This section is intended to serve as Ponderosa Homes’ Notice at Collection under the CCPA. California residents may obtain additional information regarding their privacy rights, including the rights to know, access, correct, delete, and obtain a portable copy of their Personal Information, by reviewing Section 9 – California Privacy Rights.

4. Information We Collect

The categories of Personal Information described in this section reflect the information Ponderosa Homes may collect depending on how you interact with the Website. The information collected varies based on the features you use, the information you voluntarily provide, and the nature of your communications with us. Not every visitor will provide or generate every category of information described below.

Information You Provide Directly

You may choose to provide Personal Information when interacting with the Website, including when you:

Request information regarding a community, home, floor plan, pricing, or availability;
Complete a registration or interest form;
Submit a Contact Us inquiry;
Request to be contacted by a sales representative;
Submit a Customer Care or warranty request;
Communicate with us by email or through other Website features; or
Contact us regarding this Privacy Policy or to exercise your privacy rights.

Depending on the nature of your interaction, the information you provide may include your name, mailing address, email address, telephone number, community of interest, homeowner or property information, communication preferences, and the contents of any messages or requests you choose to submit.

Because you control the information you provide, we encourage you to submit only the information reasonably necessary for us to respond to your request and to avoid providing Sensitive Personal Information unless specifically requested for a legitimate business purpose. See Section 2 – Definitions.

Information Collected Automatically

When you visit the Website, certain information is collected automatically through your browser, device, and network connection to support Website functionality, security, performance, and administration.

Depending on your browser and device configuration, this information may include:

Internet Protocol (IP) address;
Browser type and version;
Device type and operating system;
Language preferences;
Date and time of access;
Pages viewed and navigation activity;
Referral sources;
Time spent on pages;
Clickstream and usage information; and
Similar technical or diagnostic information generated through normal Website use.

This information is generally collected without requiring you to actively submit it and is used primarily to operate, maintain, and improve the Website.

Device and Technical Information

In addition to browsing activity, the Website may receive technical information generated by your browser or device that assists in delivering Website content, maintaining compatibility, diagnosing technical issues, protecting against unauthorized activity, and evaluating Website performance.

Examples include browser settings, device characteristics, screen resolution, network information, unique browser or device identifiers, and similar technical data. This information is generally processed in aggregate or in conjunction with other technical information rather than to identify individual visitors.

Cookies and Tracking Technologies

The Website utilizes cookies and similar technologies that support Website functionality, remember user preferences, measure Website performance, and enable certain interactive features.

Information collected through these technologies may include cookie identifiers, browser identifiers, session information, and other technical information associated with Website activity.

A complete description of our cookie practices, consent management process, and available choices is provided in Section 8 – Cookies and Similar Technologies and the Cookie Policy.

Communications

When you communicate with Ponderosa Homes through the Website or by responding to communications originating from the Website, we may maintain records of those interactions.

Such records may include:

Contact information;
The date and time of communications;
The method of communication;
Subject matter of your inquiry; and
Any information you voluntarily provide during the communication.

These records help us respond to inquiries, maintain business records, improve customer service, and document prior communications where appropriate.

Customer Care and Warranty Requests

Homeowners may submit Customer Care or warranty requests through the Website.

To process these requests, we may collect information necessary to identify the homeowner, the property, the requested service, and the nature of the reported concern. This may include contact information, property address, lot or residence information, warranty-related details, scheduling information, and communications relating to the requested service.

As described in Section 1 – Introduction and Scope, Customer Care and warranty requests submitted through the Website are routed to a shared Customer Care email inbox for processing.

Marketing Information

When you register through the Website or request information regarding a community, we may collect information that assists us in responding to your interests and communicating with you regarding Ponderosa Homes communities and homes.

This information may include:

Communities of interest;
Registration history;
Marketing source information;
Communication preferences; and
Responses to marketing communications.

Sales personnel may maintain this information within internal records, including Excel-based interest lists, to facilitate communications with prospective purchasers. Marketing communications generated from Website registrations are generally distributed manually by Ponderosa Homes personnel.

Information We Do Not Collect

The public Website is not intended to collect highly sensitive information unrelated to the services we provide. Except where specifically requested for a legitimate business purpose, Ponderosa Homes does not intentionally request the following through the Website:

Social Security numbers;
Driver’s license, passport, or other government-issued identification numbers;
Payment card or banking information;
Financial account credentials;
Health or medical information;
Biometric identifiers;
Precise geolocation information; or
User account credentials, as the Website does not provide customer accounts.

Visitors should not submit Sensitive Personal Information through Website forms unless Ponderosa Homes specifically requests such information for a legitimate business purpose. Additional information regarding the categories of Personal Information collected through the Website is provided in Section 3 – Notice at Collection, and information regarding the sources from which that information is obtained is provided in Section 5 – Sources of Personal Information.

5. Sources of Personal Information

Ponderosa Homes collects Personal Information from a variety of sources depending on how an individual interacts with the Website. In many cases, Personal Information is collected directly from you. In other circumstances, information is generated automatically through your use of the Website or received from trusted third parties that support our business operations.

The sources described below correspond to the categories of Personal Information identified in Section 3 – Notice at Collection and Section 4 – Information We Collect.

Information You Provide

The primary source of Personal Information is information voluntarily provided by Website visitors.

You may provide Personal Information when you:

Submit a Contact Us inquiry;
Request information regarding homes or communities;
Register to receive updates or marketing communications;
Request that a sales representative contact you;
Submit a Customer Care or warranty request;
Contact us regarding this Privacy Policy or your privacy rights; or
Otherwise communicate with Ponderosa Homes through the Website.

The information you choose to provide depends on the nature of your interaction with the Website and the services you request.

Information Collected Automatically

Certain Personal Information is collected automatically when you access or use the Website. This information is generated by your browser, device, network connection, and normal interaction with Website features.

Automatically collected information may include technical information, Website usage information, browser characteristics, device identifiers, Internet Protocol (IP) address, and similar electronic network activity information.

Additional information regarding cookies and similar technologies is provided in Section 8 – Cookies and Similar Technologies.

Service Providers

Ponderosa Homes receives and processes certain Personal Information through Service Providers that assist in operating, maintaining, securing, analyzing, and supporting the Website and related business operations.

These Service Providers process Personal Information on behalf of Ponderosa Homes in accordance with contractual obligations and applicable law.

A description of the Service Providers supporting the Website is provided in Section 7 – Third-Party Service Providers and Technologies.

Third-Party Integrations

Certain Website features incorporate content or functionality provided by independent third parties. When you interact with embedded content or related Website features, those third parties may collect information directly from your browser or device in accordance with their own privacy practices.

Where applicable, Ponderosa Homes may also receive information generated through those interactions to support Website functionality, customer communications, analytics, or other legitimate business purposes.

Publicly Available Sources

In limited circumstances, Ponderosa Homes may obtain information from publicly available sources to verify contact information, respond to inquiries, support customer communications, comply with legal obligations, or maintain accurate business records.

Publicly available information is used only for legitimate business purposes and in accordance with applicable law.

Business Communications

Ponderosa Homes may also collect Personal Information through communications occurring after an individual initially interacts with the Website.

For example, Personal Information may be obtained through:

Email correspondence;
Telephone conversations;
Customer Care communications;
Warranty-related communications;
Appointment scheduling;
Follow-up requests; and
Other business communications initiated by or involving the individual.

These communications may supplement the information previously collected through the Website and help ensure accurate records, effective customer service, and appropriate follow-up.

Combined Information

To the extent permitted by applicable law, Ponderosa Homes may combine Personal Information obtained from multiple sources described in this section to maintain accurate records, respond to requests, improve Website functionality, enhance customer service, fulfill legal obligations, and support its legitimate business operations.

Additional information regarding how Ponderosa Homes uses Personal Information obtained from these sources is provided in Section 6 – How We Use Personal Information.

6. How We Use Personal Information

Ponderosa Homes uses Personal Information only for legitimate business, commercial, operational, and legal purposes consistent with this Privacy Policy and applicable law. The manner in which Personal Information is used depends upon the nature of an individual’s interaction with the Website, the information provided, and the services requested.

The purposes described below are not intended to expand the categories of Personal Information collected but rather explain how the information described in Section 4 – Information We Collect may be used.

Provide Requested Services

Ponderosa Homes uses Personal Information to provide the information, services, and assistance requested by Website visitors and homeowners.

Depending on the circumstances, this may include:

Responding to requests for information regarding communities, homes, floor plans, pricing, or availability;
Scheduling appointments or follow-up communications;
Providing requested marketing materials;
Facilitating Customer Care and warranty requests;
Responding to privacy-related requests; and
Providing other services requested through the Website.

Respond to Inquiries

Personal Information is used to communicate with individuals regarding inquiries submitted through the Website or through subsequent communications related to those inquiries.

These communications may include:

Answering questions;
Providing requested information;
Following up on prior communications;
Confirming appointments;
Requesting additional information necessary to respond to an inquiry; and
Maintaining records of communications to provide consistent customer service.

Customer Care and Warranty Services

Personal Information is used to administer Customer Care and warranty-related services requested by homeowners.

This may include identifying the property, reviewing reported concerns, communicating with homeowners, coordinating inspections or service visits, maintaining service records, and facilitating resolution of warranty matters.

Marketing Communications

Where an individual requests information regarding Ponderosa Homes communities or elects to receive future communications, Personal Information may be used to provide updates regarding available homes, new community releases, events, pricing, promotions, or other information that may be of interest.

Individuals may opt out of marketing communications at any time by following the instructions included in the communication or by contacting Ponderosa Homes using the information provided in Section 15 – Contact Us. Opting out of marketing communications does not affect transactional, Customer Care, warranty, legal, or other non-marketing communications that may still be necessary.

Website Administration

Personal Information is used as reasonably necessary to operate, administer, maintain, troubleshoot, and improve the Website.

These activities may include monitoring Website performance, diagnosing technical issues, evaluating Website functionality, improving user experience, maintaining compatibility with browsers and devices, and administering Website features.

Additional information regarding Website technologies is provided in Section 7 – Third-Party Service Providers and Technologies and Section 8 – Cookies and Similar Technologies.

Security and Fraud Prevention

Personal Information may be used to protect the Website, Ponderosa Homes, its users, and its business operations from unauthorized access, misuse, fraud, security incidents, malicious activity, or other conduct that could impair the integrity, availability, or security of the Website.

This may include detecting, investigating, preventing, documenting, or responding to actual or suspected security incidents, enforcing Website policies, protecting company assets, and maintaining the integrity of our systems and business records.

Legal Compliance

Ponderosa Homes may use Personal Information to comply with applicable laws, regulations, legal processes, governmental requests, court orders, subpoenas, regulatory requirements, and other legal obligations.

Personal Information may also be used to establish, exercise, or defend legal claims; enforce agreements and Website policies; cooperate with law enforcement or regulatory authorities where authorized or required by law; and protect the rights, safety, and property of Ponderosa Homes, its customers, employees, contractors, or others.

Business Operations

Personal Information may be used for legitimate internal business purposes, including maintaining customer records, managing business relationships, evaluating Website effectiveness, conducting internal reporting, supporting administrative functions, improving business processes, planning future communities or services, training personnel, auditing compliance, and performing other activities reasonably related to the operation of Ponderosa Homes.

Where practical, Ponderosa Homes may aggregate or deidentify information for analytical, operational, or reporting purposes in accordance with applicable law.

Business Transfers

Personal Information may be disclosed or transferred as part of an actual or proposed merger, acquisition, financing, restructuring, reorganization, sale of assets, joint venture, bankruptcy proceeding, or other corporate transaction involving all or part of Ponderosa Homes’ business.

If such a transaction occurs, Personal Information may be transferred to the acquiring or successor entity as permitted by applicable law and subject to appropriate confidentiality and legal protections. Any successor entity receiving Personal Information will be expected to honor applicable legal obligations governing its use and protection.

Nothing in this section authorizes the use of Personal Information for purposes that are materially different from those described in this Privacy Policy without providing any notice required by applicable law.

7. Third-Party Service Providers and Technologies

Ponderosa Homes utilizes selected third-party Service Providers and technologies to support the operation, functionality, security, performance, and administration of the Website. These providers perform services on behalf of Ponderosa Homes or provide technology that enables certain Website features.

The use of a particular Service Provider does not mean that the provider may use Personal Information for its own independent purposes except as permitted by applicable law or its own privacy policy where it acts independently of Ponderosa Homes.

The Service Providers identified below reflect the technologies currently supporting the Website as of the Effective Date of this Privacy Policy. Because business operations and Website functionality may evolve, these providers may change over time. Any material changes to our information practices will be reflected in an updated Privacy Policy where required by applicable law.

WordPress

The Website is built on the WordPress content management platform, which provides the framework for publishing Website content, managing pages, supporting interactive features, and administering the Website.

Gunn Jerkens

Ponderosa Homes utilizes Gunn Jerkens to assist with the development, maintenance, administration, and support of the Website. In performing these services, Gunn Jerkens may have access to information necessary to maintain or troubleshoot the Website or implement requested Website changes.

Cookiebot

Cookiebot by Usercentrics provides cookie consent management for the Website. Cookiebot assists in presenting cookie consent choices, recording visitor preferences, and managing the activation of certain cookies based upon those selections.

Additional information regarding cookies, consent choices, and cookie preferences is available in Section 8 – Cookies and Similar Technologies and the Cookie Policy.

Google Analytics

Google Analytics assists Ponderosa Homes in understanding how visitors interact with the Website by providing aggregated analytics regarding Website usage, visitor activity, and Website performance.

The information generated through analytics helps Ponderosa Homes evaluate Website effectiveness, improve functionality, identify technical issues, and enhance the overall visitor experience.

Additional information regarding analytics technologies and available choices is provided in Section 8 – Cookies and Similar Technologies.

Google reCAPTCHA

Google reCAPTCHA is used to help protect Website forms and other Website features from spam, automated submissions, abuse, and other malicious activity. This technology assists in maintaining the security and integrity of the Website.

Klaviyo

Klaviyo supports the processing and management of Website registration forms and related customer communications. Information submitted through applicable Website forms may be processed through Klaviyo to facilitate requested communications and manage customer relationship information.

Matterport

Matterport provides interactive virtual tours and related visual content that allow visitors to explore homes and communities through the Website. Interaction with Matterport content may result in the collection of technical or usage information by Matterport in accordance with its own privacy practices.

YouTube

The Website may include videos or other media hosted through YouTube. When visitors interact with embedded YouTube content, YouTube may collect information directly in accordance with its own privacy practices.

Other Service Providers

Ponderosa Homes may engage additional Service Providers to support legitimate business operations, including providers offering services such as:

Website hosting and infrastructure;
Information technology support;
Security monitoring;
Data storage and backup;
Business communications;
Professional consulting services;
Legal, accounting, and insurance services; and
Other operational or administrative support services.

These Service Providers receive only the information reasonably necessary to perform the services for which they are engaged and are expected to protect Personal Information in accordance with applicable contractual obligations and law.

Third-Party Privacy Practices

Certain third-party technologies integrated into the Website operate independently of Ponderosa Homes and maintain their own privacy policies, terms of use, and data handling practices. When you interact directly with those services, your information may be collected and processed in accordance with the applicable third party’s privacy practices.

Ponderosa Homes does not control the privacy practices of independent third parties and encourages users to review the privacy policies of any third-party service they choose to access through the Website.

For additional information regarding cookies and similar technologies that may be associated with certain third-party services, see Section 8 – Cookies and Similar Technologies.

8. Cookies and Similar Technologies

Ponderosa Homes uses Cookies and similar technologies to operate the Website, enhance functionality, improve performance, maintain security, analyze Website usage, and support certain features requested by visitors. Some Cookies are essential for the operation of the Website, while others are used only with your consent where required by applicable law.

This section explains how Cookies and similar technologies are used on the Website and the choices available to Website visitors. For definitions of Cookies, see Section 2 – Definitions.

Overview

Cookies are small text files and similar technologies that are stored on your browser or device when you visit a Website. They help websites recognize returning visitors, remember preferences, maintain functionality, improve performance, and provide information regarding Website usage.

The specific Cookies used on the Website may change as Website functionality, third-party integrations, and business needs evolve.

Types of Cookies

The Website may utilize one or more of the following categories of Cookies:

Strictly Necessary Cookies

Strictly Necessary Cookies are required for the operation, functionality, and security of the Website. These Cookies enable core Website functions such as page navigation, security protections, form functionality, and user preference management. Because these Cookies are necessary for the Website to function properly, they generally cannot be disabled through the Website’s cookie preference tools.

Preference Cookies

Preference Cookies remember visitor selections and preferences to improve the browsing experience. These Cookies may store information such as language preferences or other Website settings so they do not need to be selected during future visits.

Analytics Cookies

Analytics Cookies help Ponderosa Homes understand how visitors interact with the Website by collecting information regarding Website usage, page performance, visitor activity, navigation patterns, and similar metrics. This information assists in improving Website functionality and user experience.

Functional Cookies

Functional Cookies support enhanced Website features and interactive content that improve usability and visitor experience. Depending on the features available, these Cookies may be associated with embedded media, virtual tours, maps, or similar Website functionality.

Marketing Cookies

Marketing Cookies may be used to support communications regarding Ponderosa Homes communities, evaluate the effectiveness of marketing activities, or enable certain third-party functionality. Where required by applicable law, Marketing Cookies are activated only after the appropriate consent has been provided.

Cookiebot Consent Management

Ponderosa Homes utilizes Cookiebot by Usercentrics to manage Cookie consent preferences on the Website.

Where required by applicable law, Cookiebot presents visitors with available Cookie choices, records selected preferences, and helps manage the activation of non-essential Cookies based upon those selections.

Visitors may update or withdraw previously selected Cookie preferences at any time through the Cookie preference tools made available on the Website.

Managing Cookie Preferences

Visitors may manage their Cookie preferences through the Cookie consent interface available on the Website.

Depending on applicable law and the category of Cookie involved, visitors may be able to:

Accept all Cookies;
Reject non-essential Cookies;
Select individual Cookie categories;
Modify previously selected preferences; or
Withdraw consent for non-essential Cookies.

Changing Cookie preferences may affect the availability or functionality of certain Website features.

Browser Controls

Most web browsers permit users to manage Cookie settings directly through browser preferences. Depending on the browser being used, visitors may be able to:

View stored Cookies;
Delete existing Cookies;
Block certain Cookies;
Block all Cookies; or
Receive notifications before Cookies are stored.

Because browser settings vary, visitors should consult their browser’s documentation for instructions regarding available Cookie controls.

Disabling certain Cookies through browser settings may affect the operation or functionality of portions of the Website.

Analytics Cookies

The Website utilizes analytics technologies to help evaluate Website performance, understand visitor interactions, identify trends, improve Website functionality, and enhance the overall visitor experience.

Analytics information is generally used in an aggregated or statistical manner to better understand how the Website is used and to support ongoing improvements.

Third-Party Cookies

Certain third-party services integrated into the Website may place or access their own Cookies or similar technologies when visitors interact with Website features provided by those services.

These third parties maintain their own privacy practices and may collect information directly from visitors in accordance with their respective privacy policies. Ponderosa Homes does not control the operation of third-party Cookies once a visitor chooses to interact with those services.

Additional information regarding third-party technologies used by the Website is provided in Section 7 – Third-Party Service Providers and Technologies.

Cookie Declaration

Ponderosa Homes maintains a Cookie Declaration identifying the Cookies that are detected on the Website at a given point in time.

Because Cookies may change as Website technologies, Service Providers, or Website functionality evolve, the Cookie Declaration is intended to serve as the most current description of the Cookies operating on the Website.

Visitors are encouraged to review the Cookie Declaration periodically for the most up-to-date information regarding the Cookies currently in use.

9. California Privacy Rights

This section applies solely to California residents and supplements the other provisions of this Privacy Policy. It describes the rights provided under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA“), and explains how eligible California residents may exercise those rights.

Unless otherwise defined in this section, capitalized terms have the meanings set forth in Section 2 – Definitions.

Scope of California Rights

The rights described in this section apply only to individuals who qualify as California residents under applicable law and only with respect to Personal Information collected by Ponderosa Homes that is subject to the CCPA.

Certain Personal Information may be exempt from the CCPA, including information subject to other applicable privacy laws or information maintained solely in an employment or business-to-business context where an exemption applies.

Categories of Personal Information

During the preceding twelve (12) months, Ponderosa Homes has collected the categories of Personal Information identified in Section 3 – Notice at Collection, which may include:

Identifiers;
Customer records information;
Commercial information;
Internet or other electronic network activity information;
Approximate geolocation information;
Audio, electronic, or visual information;
Professional or employment-related information;
Inferences drawn from Personal Information; and
Sensitive Personal Information, where applicable.

The specific categories collected depend on an individual’s interactions with the Website and Ponderosa Homes.

Categories of Sensitive Personal Information

Ponderosa Homes does not collect Sensitive Personal Information for the purpose of inferring characteristics about individuals.

To the extent Sensitive Personal Information is collected, it is used only as reasonably necessary to provide requested services, administer Customer Care or warranty matters, comply with legal obligations, or for other purposes permitted by applicable law.

Sources of Information

Ponderosa Homes collects Personal Information from the sources described in Section 5 – Sources of Personal Information, including:

Information provided directly by individuals;
Information collected automatically through Website interactions;
Service Providers supporting Website operations;
Third-party technologies integrated into the Website;
Publicly available sources, where appropriate; and
Business communications.

Business Purposes

Ponderosa Homes collects, uses, and discloses Personal Information for the business and commercial purposes described in Section 6 – How We Use Personal Information, including to:

Provide requested services;
Respond to inquiries;
Administer Customer Care and warranty services;
Communicate with prospective and existing customers;
Operate, maintain, and improve the Website;
Protect the security and integrity of the Website and business operations;
Comply with legal obligations; and
Support legitimate business operations.

Categories of Third Parties

During the preceding twelve (12) months, Ponderosa Homes may have disclosed Personal Information to the categories of recipients described in Section 7 – Third-Party Service Providers and Technologies, including:

Website service providers;
Analytics providers;
Customer communication providers;
Technology and information technology providers;
Professional advisors;
Governmental or regulatory authorities where required by law; and
Parties involved in a corporate transaction or business transfer.

Sale or Sharing of Personal Information

Ponderosa Homes does not sell Personal Information for monetary consideration.

Ponderosa Homes also does not knowingly sell or share the Personal Information of consumers under sixteen (16) years of age.

Certain Website technologies may constitute a “sharing” of Personal Information for purposes of cross-context behavioral advertising under the CCPA. Where applicable, Ponderosa Homes provides California residents with the ability to control applicable Cookies and similar technologies through the Website’s Cookie preference tools. See Section 8 – Cookies and Similar Technologies.

Automated Decision-Making

Ponderosa Homes does not use Personal Information to make decisions based solely on automated processing that produce legal or similarly significant effects concerning individuals through the Website.

Right to Know

California residents have the right to request that Ponderosa Homes disclose information regarding its collection, use, disclosure, sale, or sharing of their Personal Information, including:

The categories of Personal Information collected;
The categories of sources from which Personal Information was collected;
The business or commercial purposes for collecting, selling, or sharing Personal Information;
The categories of third parties to whom Personal Information has been disclosed, sold, or shared; and
The specific pieces of Personal Information collected about the requesting individual, where required by applicable law.

Right to Delete

Subject to applicable legal exceptions, California residents have the right to request deletion of Personal Information that Ponderosa Homes has collected from them.

Ponderosa Homes may deny deletion requests where retention is permitted or required by applicable law.

Right to Correct

California residents have the right to request correction of inaccurate Personal Information maintained by Ponderosa Homes, taking into account the nature of the information and the purposes for which it is maintained.

Right to Access

California residents may request access to information regarding Ponderosa Homes’ collection, use, disclosure, sale, or sharing of their Personal Information as provided under the CCPA.

Right to Data Portability

Where required by applicable law, California residents may request that Personal Information be provided in a portable and, to the extent technically feasible, readily usable format that permits the information to be transmitted to another entity.

Right to Limit Sensitive Personal Information

California residents have the right, under certain circumstances, to request that a business limit the use and disclosure of Sensitive Personal Information.

Because Ponderosa Homes uses Sensitive Personal Information only for purposes permitted by the CCPA and does not use Sensitive Personal Information to infer characteristics about individuals, this right may not apply to our current information practices.

Right to Opt Out

California residents have the right to direct a business not to sell or share their Personal Information where such activities are subject to the CCPA.

As described above, Ponderosa Homes does not sell Personal Information for monetary consideration. To the extent Website technologies constitute “sharing” under the CCPA, California residents may manage applicable preferences through the Website’s Cookie preference tools. See Section 8 – Cookies and Similar Technologies.

Right to Non-Discrimination

Ponderosa Homes will not discriminate against any California resident for exercising rights provided under the CCPA.

Except as permitted by applicable law, exercising your privacy rights will not result in the denial of services, different pricing, reduced quality of services, or other discriminatory treatment.

Authorized Agents

California residents may designate an authorized agent to submit certain privacy requests on their behalf, subject to applicable law.

Ponderosa Homes may require the authorized agent to provide documentation demonstrating authority to act on the consumer’s behalf and may also require the consumer to verify their identity directly with Ponderosa Homes.

Identity Verification

Before responding to a privacy request, Ponderosa Homes will take reasonable steps to verify the identity of the requesting individual or authorized agent.

The verification process may vary depending on the nature of the request, the sensitivity of the information involved, and the information already maintained by Ponderosa Homes. If identity cannot be reasonably verified, Ponderosa Homes may decline the request or request additional information as permitted by applicable law.

Exercising Your Rights

California residents may submit requests to exercise their privacy rights by contacting Ponderosa Homes using the contact information provided in Section 15 – Contact Us.

Ponderosa Homes will acknowledge, review, verify, and respond to requests within the timeframes required by applicable law.

Appeal Process

If Ponderosa Homes is unable to fulfill a privacy request, we will explain the basis for the decision where required by applicable law.

If California law provides a right to appeal the decision, information regarding the applicable appeal process will be included with our response.

Shine the Light

California Civil Code Section 1798.83 permits California residents to request certain information regarding the disclosure of Personal Information to third parties for those third parties’ direct marketing purposes.

Ponderosa Homes does not disclose Personal Information to third parties for their own direct marketing purposes as contemplated by California Civil Code Section 1798.83.

Do Not Track Signals

Some web browsers transmit “Do Not Track” (“DNT”) signals.

Because there is currently no universally accepted standard governing how websites should respond to DNT signals, the Website does not respond differently based solely on the receipt of a DNT signal. Visitors may instead manage applicable Cookie preferences through the Website’s Cookie preference tools as described in Section 8 – Cookies and Similar Technologies.

10. Data Retention

Ponderosa Homes retains Personal Information only for as long as reasonably necessary to fulfill the purposes for which it was collected, provide requested services, support legitimate business operations, comply with applicable legal obligations, resolve disputes, and protect or enforce our legal rights. We do not retain Personal Information indefinitely unless continued retention is required or permitted by applicable law or is reasonably necessary for a legitimate business purpose.

Because the appropriate retention period depends on the nature of the Personal Information collected, the purpose for which it was obtained, and applicable legal or business requirements, Ponderosa Homes does not apply a single retention period to all categories of Personal Information.

General Retention Principles

Ponderosa Homes maintains retention practices designed to ensure that Personal Information is retained only for as long as reasonably necessary and is disposed of when it is no longer needed for the purposes described in this Privacy Policy.

Retention periods may differ among categories of Personal Information. For example, information submitted through Website inquiries, Customer Care or warranty requests, communications, and automatically collected technical information may each be retained for different periods based upon their respective business purposes and applicable legal requirements. Certain information may also be retained to comply with recordkeeping obligations, document consent preferences, respond to legal requests, or preserve evidence where required by law.

If you request that we discontinue marketing communications, Ponderosa Homes will honor your request as required by applicable law. However, we may retain limited information necessary to document your request, maintain suppression lists, comply with legal obligations, or protect our legal interests.

Retention Factors

When determining how long Personal Information should be retained, Ponderosa Homes considers a variety of relevant factors, including:

The purpose for which the Personal Information was collected;
The nature and sensitivity of the Personal Information;
Whether the information remains necessary to provide requested services;
Whether an ongoing customer or business relationship exists;
Applicable statutes of limitation;
Recordkeeping obligations imposed by law;
Regulatory requirements;
Customer Care and warranty obligations;
Contractual obligations;
Actual or anticipated litigation, dispute resolution, or legal hold requirements;
Information security considerations; and
Legitimate business and operational needs.

These factors are evaluated collectively to determine an appropriate retention period for each category of Personal Information.

Secure Disposal

When Personal Information is no longer required for the purposes for which it was collected and no legal or business reason exists for continued retention, Ponderosa Homes will take reasonable steps to securely dispose of the information in accordance with its record management practices and applicable legal requirements. Depending upon the nature of the information and the systems in which it is maintained, secure disposal may include:

Secure deletion from active systems;
Secure deletion from electronic storage;
Destruction of paper records;
Removal from applicable business records where appropriate;
De-identification or anonymization; or
Other commercially reasonable methods designed to prevent unauthorized access to or reconstruction of the information.

Archived copies of Personal Information may remain in backup or disaster recovery systems for a limited period until those systems are refreshed or overwritten in accordance with standard operational practices.

11. Security of Personal Information

Ponderosa Homes maintains administrative, technical, and physical safeguards designed to protect Personal Information from unauthorized access, acquisition, disclosure, alteration, destruction, or other misuse. Our security measures are intended to be appropriate to the nature of the Personal Information we maintain, the purposes for which it is processed, and the risks associated with its use.

While no security program can eliminate every risk, Ponderosa Homes seeks to implement reasonable safeguards consistent with applicable legal requirements and accepted business practices.

Security Measures

Ponderosa Homes employs reasonable security measures designed to protect Personal Information throughout its lifecycle. Depending on the nature of the information and the systems involved, these measures may include:

Access controls that limit Personal Information to individuals with a legitimate business need;
Administrative policies governing the handling of Personal Information;
Technical safeguards intended to protect electronic information systems;
Security monitoring and maintenance of Website infrastructure;
Secure communication methods where appropriate;
Vendor management practices applicable to Service Providers that process Personal Information on our behalf; and
Reasonable measures intended to preserve the confidentiality, integrity, and availability of Personal Information.

Ponderosa Homes periodically reviews and updates its security practices as appropriate to address changes in technology, business operations, and applicable legal requirements.

Limitations of Security

Although Ponderosa Homes takes reasonable measures to protect Personal Information, no method of transmitting information over the Internet, storing electronic information, or maintaining information systems can be guaranteed to be completely secure.

Accordingly, Ponderosa Homes cannot guarantee that Personal Information will never be accessed, disclosed, altered, or destroyed through unauthorized acts despite the implementation of reasonable security measures. Any transmission of information through the Website is undertaken at the user’s own risk.

User Responsibilities

Website users also play an important role in protecting their Personal Information.

When communicating with Ponderosa Homes, users should:

Provide only the information reasonably necessary for the requested purpose;
Avoid submitting Sensitive Personal Information unless specifically requested by Ponderosa Homes for a legitimate business purpose;
Exercise reasonable care when transmitting information electronically;
Notify Ponderosa Homes if they believe Personal Information has been submitted in error or if they become aware of unauthorized communications purporting to originate from Ponderosa Homes; and
Exercise caution when accessing the Website from shared or public devices or networks.

The Website does not provide customer accounts or online login credentials. As a result, users are not responsible for maintaining passwords or account security in connection with the Website.

Incident Response

Ponderosa Homes maintains procedures for responding to suspected or confirmed security incidents involving Personal Information.

If Ponderosa Homes becomes aware of a security incident affecting Personal Information, we will investigate the matter, take reasonable steps to contain and remediate the incident where appropriate, and provide any notifications required by applicable law.

Where legally required, affected individuals and appropriate governmental authorities will be notified within the timeframes prescribed by applicable law.

Nothing in this section creates a contractual obligation regarding any particular security technology, security standard, or incident response procedure beyond those required by applicable law.

12. International Users

Intended Audience

The Website is intended for individuals located within the United States, including prospective homebuyers, homeowners, and others seeking information regarding Ponderosa Homes and its communities.

Ponderosa Homes does not specifically market the Website or its services to individuals located outside the United States and does not intentionally collect Personal Information from individuals for the purpose of offering products or services in foreign jurisdictions.

Cross-Border Access

Individuals may choose to access the Website from locations outside the United States. If you access the Website from another country, you acknowledge that your Personal Information may be collected, processed, stored, and maintained on servers and systems located in the United States or in other jurisdictions where Ponderosa Homes or its Service Providers conduct business.

The privacy and data protection laws applicable in those jurisdictions may differ from the laws of your country of residence and may not provide the same level of protection.

By voluntarily providing Personal Information through the Website, you understand that your information may be transferred to and processed in the United States to the extent permitted by applicable law.

Applicable Law

This Privacy Policy is intended to comply with applicable United States laws governing the collection, use, and protection of Personal Information, including applicable California privacy laws where required.

Ponderosa Homes does not represent that the Website is appropriate for use in every jurisdiction or that this Privacy Policy satisfies the legal requirements of every country or territory outside the United States.

Individuals who access the Website from outside the United States do so on their own initiative and are responsible for complying with any local laws applicable to their use of the Website. Where the laws of another jurisdiction apply to the processing of Personal Information, Ponderosa Homes will comply with those laws to the extent required by applicable legal obligations.

13. Children’s Privacy

Age Restrictions

The Website is intended for adults seeking information regarding Ponderosa Homes, its communities, homes, and related services. The Website is not directed to children under the age of thirteen (13), and Ponderosa Homes does not knowingly design or operate the Website to attract or solicit children.

Individuals under the age of thirteen (13) should not use the Website or submit Personal Information through any Website feature without the involvement of a parent or legal guardian.

Collection from Children

Ponderosa Homes does not knowingly collect Personal Information directly from children under the age of thirteen (13) through the Website.

If Ponderosa Homes becomes aware that Personal Information has been collected from a child under thirteen (13) without the appropriate authorization required by applicable law, we will take reasonable steps to investigate the matter and, where appropriate, delete the information from our records as soon as reasonably practicable, unless retention is otherwise required or permitted by law.

Because the Website is intended for prospective homebuyers, homeowners, and other adults, Ponderosa Homes does not knowingly sell, share, or use Personal Information collected from children for marketing purposes.

Parent Requests

If a parent or legal guardian believes that a child under the age of thirteen (13) has provided Personal Information to Ponderosa Homes through the Website, the parent or legal guardian may contact Ponderosa Homes using the contact information provided in Section 15 – Contact Us.

Upon receiving a verifiable request, Ponderosa Homes will take reasonable steps, as appropriate and consistent with applicable law, to:

Confirm whether Personal Information relating to the child has been collected through the Website;
Review the information maintained by Ponderosa Homes;
Delete the information where required or appropriate; and
Respond to the parent or legal guardian regarding the actions taken.

Nothing in this section limits any additional rights that parents, legal guardians, or minors may have under applicable federal or state law.

14. Changes to This Privacy Policy

Ponderosa Homes may revise this Privacy Policy from time to time to reflect changes in applicable law, regulatory guidance, Website functionality, business operations, technology, or our information handling practices. We reserve the right to modify this Privacy Policy at any time, subject to applicable legal requirements.

Policy Revisions

When changes are made to this Privacy Policy, Ponderosa Homes will update the policy to reflect the revised provisions and, where required by applicable law, provide additional notice regarding material changes.

The most current version of this Privacy Policy will be posted on the Website and will supersede all prior versions. Visitors are encouraged to review this Privacy Policy periodically to remain informed about our current privacy practices.

Effective Date

The Effective Date and Last Updated date appearing at the beginning of this Privacy Policy identify when this version became effective and when it was most recently revised.

Unless otherwise required by applicable law, revisions become effective upon posting the updated Privacy Policy to the Website.

Continued Use of the Website

Your continued access to or use of the Website following the Effective Date of a revised Privacy Policy constitutes your acknowledgment that the Privacy Policy has been updated and will govern your future interactions with the Website to the extent permitted by applicable law.

If you do not agree with any revisions to this Privacy Policy, you should discontinue use of the Website. Where applicable law requires your consent before certain changes become effective, Ponderosa Homes will obtain such consent through appropriate means before implementing those changes.

15. Contact Us

Ponderosa Homes welcomes questions, comments, and requests regarding this Privacy Policy and our privacy practices. Individuals may contact us to request additional information, exercise applicable privacy rights, update certain Personal Information, or submit other privacy-related inquiries.

Privacy Requests

Requests concerning this Privacy Policy or the handling of Personal Information may be submitted using any of the contact methods listed below.

Ponderosa Homes will review each request and respond in accordance with applicable law. Certain requests may require identity verification before a response can be provided, as described in Section 9 – California Privacy Rights.

Mailing Address

Privacy Requests
Ponderosa Homes
5020 Franklin Drive, Suite 200
Pleasanton, CA 94588

Email

[email protected]

Telephone

(925) 460-8900

Response Process

Upon receiving a privacy-related request, Ponderosa Homes will:

Review the nature of the request;
Verify the identity of the requesting individual or authorized agent where required;
Request additional information if reasonably necessary to process the request;
Evaluate the request under applicable law; and
Respond within the timeframes required by applicable law.

If Ponderosa Homes is unable to fulfill a request, we will explain the basis for our decision to the extent required by applicable law.

Accessibility Requests

Ponderosa Homes is committed to making this Privacy Policy reasonably accessible to all individuals.

If you require this Privacy Policy in an alternative format or need assistance understanding or exercising your privacy rights because of a disability, please contact us using any of the methods listed above. Ponderosa Homes will make reasonable efforts to accommodate accessibility requests in accordance with applicable law.